Tulum's appeal is a specific aesthetic: raw wood, macramé, candlelight, bare feet, and a jungle edge that starts a few metres behind the sand. The hotel zone is a single road running south along the coast, lined with small properties rather than large resorts, and most ceremonies happen either on the beach itself or in a clearing cut into the jungle behind it.
Inland, the cenotes — freshwater sinkholes in the limestone — offer something no other Mexican destination has. They photograph unlike anything on the coast: still water, shafts of light through the roof opening, and stone. Several are open to commercial photography with advance arrangement; others are not, and access rules change, so it is a conversation to have with your planner early rather than on the day.